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The Smart Choice for Savvy Home Sellers
Sell Smarter, Save More
$6,000
Average Savings Selling $500,000 Home
1000+
Listings Available
$1 Billion
in Home Sales
5-Star
Rating from Customers
Join the 4% Real Estate Team
What makes us different?
In today's competitive real estate market, differentiation is key, and at 4% Real Estate Professionals, we're taking a unique approach to home selling that's getting a lot of attention, and is increasing business for our agents.
In a world of runaway inflation and rising interest rates, home seller’s are seeking better value.
Competition between realtors for listings is also increasing, and as home prices continue to go up, there is increased downward pressure on selling commissions from the general public.
This business model isn’t just about offering a cheaper rate; it's a strategic business tool that increases a realtors listing volume and resonates with value-conscious home sellers.
While there are a few superstar agents out there who get a large number of listings, the statistical fact in our market is that on average, agents who provide reduced commission rates are obtaining the most listings.
By providing a lower commission rate, you immediately identify yourself as the value option, appealing to those looking to keep more of their hard-earned money in their pockets.
At 4% Real Estate Professionals, our hybrid business model offers an excellent Unique Selling Proposition for our agents. It’s a way for you to stand out in a crowded market.
We obviously provide our Home seller clients with a discount of 1% on their selling commission versus a 5% listing commission.
However we do not split the 4% commission in half as most brokerages do. We pay 2.5% as a commission to the buyers agent, while our listing agents takes 1.5%. We believe this provides maximum exposure of our listings to the real estate industry, while still providing a reduced commission rate for our clients.
How are you currently differentiating yourself from the hundreds of realtors out there, and how do you demonstrate more value than your competition to home sellers?
By leveraging a lower commission as a business development tool, you aren’t simply giving money back to a client. You’re also utilizing it to increase your listing volume, while providing more value to your clients. It's a win-win that strengthens your unique position in the marketplace.
But what about the costs? There’s always a cost associated with business development. If you want to grow your business, and have more listing volume… there’s a cost associated with that.
But by providing a discount and putting it front and center in our business model, we inherently reduce some other business development costs.
You can sit in front of a laptop for hours on end, trying to figure out what you’re going to do next, or you can pay somebody else thousands of dollars to try to find ways to make your phone ring.
With our business model, your phone will ring because you’ve been positioned as the best value option in the market… and everybody is looking for value. At 4 % Real Estate Pros, you’re never positioned as being the cheapest.
Instead, You’re positioned as the best value option.
If our approach aligns with your professional goals and you believe our business model could be the tool you need to grow, we invite you to reach out for a confidential conversation. We're excited about the possibilities and look forward to potentially working with you to redefine what success in real estate looks like.
Q: What sets 4% Real Estate Professionals apart in this very competitive real estate market?
A: 4% Real Estate Professionals offer a unique home selling approach that emphasizes value, attracts attention, and increases business for our agents, particularly by offering lower commission rates that resonate with value-conscious sellers.
Q: Why are home sellers looking for better value and less expensive real estate services?
A: With the pressure of inflation and rising interest rates, home sellers are seeking better value propositions to save more money when selling their homes.
Q: What market conditions are realtors facing when it comes to getting listings, and growing their listing business?
A: With listing numbers being down, and the number of agents increasing, realtors are experiencing intense competition for listings. And, as home prices rise, there is a push from the public for lower selling commissions.
Q: What is a notable trend among real estate brokerages in terms of listings and commission rates in our market?
A: Statistically, in our market, brokerages that offer reduced commission rates are obtain more listings per agent than traditional 5% business models.
Q: Have you ever listed a home for a reduced commission rate?
If you have ever listed a home for a reduced rate (less than 5%) for a repeat client, or when competing for a listing?The problem you have made, is that If you’re quietly giving a discount to clients, you have not leveraged it as a business development tool to increase your volume. If you provided a discount, and have not leveraged it, you have simply giving away money. If you provide a discount, and leverage it as a marketing and business development tool you can use that discount to make money instead of give it away.
Q: How does 4% Real Estate Professionals' commission structure work?
A: We offer a reduced commission rate by taking only a 4% selling commission to home sellers.Where 2.5% goes to the buyer’s agent and 1.5% goes to our listing agents, maximizing listing exposure while providing value to our clients.
Q: How does a lower commission rate serve as a business development tool for realtors?
A: The primary way a lower commission rate helps grow your business is by making you more competitive and value positioned than other realtors in the market when competing for listings.However, It's not just about giving a discount. Utilizing a reduced commission rate is a strategic business development tool used to increase an agents listing volume while providing value conscious clients with substantial savings. It provides you with a different, and value oriented position in our market place enhancing an agent's Unique Selling Proposition. We also know that by increasing your listing business, you will also inherently increase your home buyer business as well.
Q: Are there costs involved with increasing business and listing volume?
A: Yes, all business development entails costs, but by focusing on providing a discount in our business model, we inherently reduce other business development expenses. Agents can spend countless hours online and on social media trying to develop business. Others spend thousands of dollars per month on advertising… often seeing little return on the effort or expense. Our unique position in the market will allow you stand out, be different, and offer great value to home sellers who are becoming more commission conscious.
Q: How does 4% Real Estate Professionals position its agents in the market?
A: we all know that most expensive options, or the cheapest options for anything are usually not the best value. The best value is typically found somewhere in the middle and Real Estate is no different. At 4% Real Estate Professionals, we are not the least expensive option, nor the most expensive option, we position ourselves directly in the middle, where most people can agree, the real value is found. Our agents are positioned as the best value option, which is appealing to everyone seeking value in the real estate market.
Q: What is 4% Real Estate Professionals' invitation to realtors who share their vision?
A: We invite like-minded realtors seeking growth and a unique selling proposition to have a confidential conversation about our compensation packages and joining our team and redefining success in real estate.
If our exciting new business model sounds like something you'd like to discuss in greater detail, please reach out to us at jointheteam@4percent.ca
Selling a Home? we can help you beat the odds!
We offer unparalleled value, personalized service, and a unique approach that sets us apart.
Maximize your Return on Investment
Sell smarter, keep more. With 4% Real Estate, you benefit from our value-driven approach that maximizes your return on investment. Experience exceptional results without compromising your profits."
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Local Experience
Navigating NL's unique market. Our team of experienced professionals understands the intricacies of the local real estate landscape. Trust our in-depth knowledge and community-focused approach to guide you through a successful home buying or selling journey.
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Streamlined Process
Efficiency from start to finish. At 4% Real Estate, we prioritize a seamless experience for our clients. From listing to closing, our streamlined process and cutting-edge technology ensure a stress-free and efficient real estate transaction.
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Unbeatable Value
Exceptional service at a fraction. Choose 4% Real Estate for outstanding value. Our innovative pricing model and commitment to excellence mean you receive top-tier service, extensive marketing efforts, and expert guidance—all at a fraction of the cost.
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Personalized Approach
Your goals, our priority. We understand that every client's real estate journey is unique. With 4% Real Estate, you can expect a personalized approach tailored to your specific needs. Your goals become our priority as we work tirelessly to achieve your desired outcome.
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